In simple terms, local citation means when the name of your business is mentioned on the web.If you want to improve your SEO ratings, then local citations are very important because they will help to boost your search rankings to a great extent. When we say that the name of your business is mentioned, it can be anything like just the name of the company, the name along with the phone number or the name along with the contact details and the URL. A complete citation refers to those kinds of citations which includes everything like the name of the company, address, and the phone number. Such citations are called NAP( Name, Address, Phone Number). Any citation which doesn’t include these will be called as a partial citation.